About Tracie

As the founder & visionary leader of be Boutique; Tracie has built the agency with grace, grit and laser focus; combining 25+ years marketing experience with next-level service to transform clients into brand pillars. She has taken companies from start-up to HSN (Home Shopping Network) and everywhere in between. Tracie has stood before the “Sharks” and Shark Tank and has been given “Best New Product Launch” by Women’s Leadership Live, a company started by Linda McMahon, SBA Administrator for the Trump Administration. Tracie is a heart attack survivor and Ambassador for the American Heart Association.  

I have felt called to ministry for as long as I can remember, for sure since I was a little girl.  I felt, at times,  like I never really answered the call because wouldn't that mean I go to work at a church and my free time is consumed with learning the Word?  What exactly does "being in ministry"  look like and what does it mean?  I will share my journey one day but for now, I will say I have stayed true to my love for Jesus, but I still felt the stirring in my soul that I was not fulfilling my true purpose.  I listened to a sermon once and the pastor was communicating our work is our ministry.  For years I did not feel confident in how to minister in the workplace?

I began praying.  Asking God to show me what it would look like.  I'm already living my life committed but show me how I take the next steps.  How to stop dividing my world into boxes and extend myself by using my worship and faith at work.  I know my heart and I know my passion is to help and serve people.  In business, I want to help others reach their dreams. I am a cheerleader of dreams!  In my world, the biggest dream, is to watch my clients succeed in their perspective businesses.

Sometimes my own legalistic attitude gets in the way.  Why does it have to be work or ministry?  What happened if my career and life were a marketplace ministry.  My business is called "be" Boutique PR first, because, it is the beginning of "believe", secondly, I want your marketing to BE all it can be so you may see your business BE exactly what you want.  Does the church need to stay inside the walls of a building or can I BE what I want to be?  What I want to be is a woman so rested in God I live my life as an example in all areas.  

My work, today, is truly my worship and I take it a day at a time trusting God to work with me through the next phone call, meeting, new client.  To make the choices I will need to lead my business and be 

I have the greatest business partner in Him and He wants to team up with you as well.  In the "God Tank" everyone gets a deal.  It takes courage because others will judge when you step outside the contemporary doors of traditional business and work in worship.  

But that is ok!